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Tuesday, September 24, 2013

Just a "Touch" of News, Now This...


Imagine NowThisNews on your television and you've got TouchVision. Both are putting an on-the-go, less-is-more approach to video news.

Both outfits are young, hip, visual, and willing to break out of the old-school television box, by adding animations, music, and a little bit of attitude. Both are time-conscious, presenting stories in bite-sized presentations of about a minute or less. TouchVision even does it without traditional "reporters" on the screen, preferring to use nameless, faceless narrators instead. TouchVision calls its presentation "news movies," and they are a bit more cinematic than traditional tv news fare.

NowThisNews's website looks a bit like Buzzfeed. The operation launched with a focus on mobile. They are now a leader in presenting news on Vine and Instagram.

TouchVision wants to position itself as the "network" for local broadcasters, and is offering its video content for both online and over-the-air use. Like traditional broadcast networks, local affiliates are offered a portion of time per hour to position local news, and a portion for locally-sold advertising.

I think the "snack size news" trend is interesting, especially when viewed against the counter trend of "longread" on the web and CNN's decision to add more hour-length documentary programming.

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