I've been watching a few shows online lately. I'm a late adopter to what looks to many like the future of video. My twice-daily viewings of a classic tv sci-fi show are interrupted every few minutes by commercials. Just like on the tv, when a commercial pops up on my computer, I turn to a magazine or amble over to the kitchen... but I've also actually watched a few.
Turns out, I'm typical. A study by online ad firm YuMe shows that traditional "spots" during an online video presentation are more effective that inline or banner ads that may appear around the viewing window. So, it looks like when it comes to online video, unless you want to pay for commercial-free viewing, it looks like we'll be living with commercials for a while longer.
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