In my job as Executive Producer at a TV station, part of my job was understanding "broadcast rights" and copyright/trademark issues. Sometimes, I felt like I was the only one who "got it." Many reporters and photographers wanted to put Google Maps/Google Earth images on the air. I had to explain that Google requires a broadcast license, and at the time, there was a hefty fee. (But Bing was free, so we used that.)
It now looks like Google is no longer charging a fee for broadcasters to use Google Maps/Earth images. However, there is an application process, and you can apply here.
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