Watch This Wednesday: The Case for Radical Collaboration

Many newsrooms are collaborating with other media outlets to deal with the struggles of generating exclusive content, and to reduce costs. Whether it's a tv station that supplies voicers to it's co-owned radio stations, a tv weather department that provides weather data for a newspaper, or partnerships between private and public (PBS) news outlets to put on debates... collaboration between "competing" media outlets is nothing new.

What is new is the idea of a traditional media outlet teaming up with an outlet that we do not normally think as a place where we would find news, like a theatre, or a museum, or even a street corner. That's the kind of "radical collaboration" that Cole Goins spoke about at a Reynolds Institute event in March of 2016. The video is about 25 minutes, but each minute of it is thought provoking.

And if you don't want to watch the video, here's the Slideshare.